Quality Control Audit \& Market Research.

This project was divided into two key phases; the first one was the diagnosis which focused on describing the actual situation of the targeted offices/ focal points, thus to presen...

Client / Funder Western Union, (Dubai Regional office).
Year 2007
Implementation Period 2007
Location West Bank and Gaza Strip
Quality Control Audit \& Market Research.

Project Overview

This project was divided into two key phases; the first one was the diagnosis which focused on describing the actual situation of the targeted offices/ focal points, thus to present the final findings and provide recommendations for further development and changing needs. The second phase was revolved around conducting a number of follow up visits to evaluate the occurred changes and development in the targeted offices.The specific objective of this project was to implement Quality Control Audit Program on behalf of Western Union (Dubai regional office) in Palestinian cities, specifically the sales points in the West Bank and Gaza Strip. The audit program included unplanned shopping visits to 90 western union agents’ locations, branding and merchandising centers in all targeted locations in West Bank and Gaza strip. It was started in May 2007 and completed in Nov 2007 by covering all targeted offices and focal points in banks, exchange houses and others.

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