Market Review for a Spectacle Retail Shop in West Bank.

Project Overview

St John of Jerusalem Eye Hospital Group (SJEHG) is a charitable provider of expert eye care in the West Bank, Gaza and East Jerusalem. It is providing the sight-saving work to the highest international standards, and is often delivered against very challenging and difficult odds. The severe system of movement restrictions imposed on the West Bank due to the Separation Wall, settler-only roads, and the many checkpoints have had a disastrous effect upon the health of the Palestinian residents; both directly by preventing people from accessing health care, and indirectly by adversely affecting the economy, resulting in a decrease in living standards and in people’s ability to afford health care. As an attempt to contribute in mitigating this situation, SJEHG have established various means of treating Palestinians in the West Bank such as establishment of Anabta Clinic in Nablus where number amongst the poorest in the oPt live, and establishment of Hebron Hospital for eye care. Accordingly, it has planned to conduct a market review and assessment for Spectacle Retail Shop in the West Bank, and get a professional opinion on whether it can use these markets as a tool to create a very useful income stream to support its charitable work.The specific objectives of this study were to a) identify the various barriers to enter these markets if any, and the available opportunities, from a retail mindset, and b) provide a comprehensive market data, particularly from financial aspect.To this end, SJEHG has contracted GCT to implement the market study in an effective manner in line with their requirements and expectations.