Market Penetration Study Europe

Project Overview

The Palestinian Market Development Program (PMDP), is funded by UK Department for International Development (DFID) and European Union (EU) in-cooperation with the Ministry of National Economy and .implemented by DAI Europe over a period of five years in the OPT, with offices both in Ramallah and Gaza.The program has been designed to improve market systems and improve the competitiveness of the Palestinian private sector. PMDP aims to improve private sector competitiveness through technical assistance and matching grants. Additionally, PMDP will work on strengthening trade and investment linkages as well as linkages with the Palestinian Diaspora to play an active role in economic development in the OPTs.Program key outputs:Output 1: Improved Private Sector Skills and Innovation - Provide matching grants and technical assistance to firms or consortia – under a competitive process, which specifically help firms to innovate and develop their Products/services, improve processes and enter into new markets.Output 2: Address Market System Failures in Specific Sectors - Undertake market analysis and facilitation to address market system failures by identifying how specific market systems operate, Identifying what factors drive underperformance, and facilitate improved performance and value chain integration and sharing of knowledge and best practice.Output 3: Strengthening Trade and Investment Linkages with International Markets - Provide technical assistance to key market institutions to encourage and support foreign and local investment in Palestine. The objective of this assignment is to conduct a business development study in order to allocate European consulting firms/ training institutions willing to cooperate with GCT. B2B meetings will be organized.