Business Plan for Baby Herbs (Micro Herbs) Production Project for Daraghmeh Company.
The Compete project is a five years project launched in mid-2012, funded by USAID and implemented by DAI. This project aims mainly to strengthen the competitiveness and export pote...
Project Overview
The Compete project is a five years project launched in mid-2012, funded by USAID and implemented by DAI. This project aims mainly to strengthen the competitiveness and export potential of key sectors in Palestinian economy by building on the work of previous private-sector USAID projects in the West Bank and Gaza, with a particular focus on accelerated growth in the Agriculture, Tourism, ICT, Stone & Marble industries. One of the key economic sectors targeted by Compete project is Agriculture sector. In Palestinian economy Agricultural remains a dominant sector representing a major component of the economy’s GDP and employing a large percentage of the population. Besides it is considered as a major earner of foreign exchange and supplies the basic needs of the majority of the local population.Under this sector, the project is focused on transforming the Palestinian agribusiness into a globally competitive industry by working closely with local partners and agribusiness team to implement a range of activities to support this sector. Additionally, the project contributes to providing technical assistance and support to Palestinian agricultural companies, including the fresh herbs and vegetables companies, to strengthen their capacities and the used techniques to increase productivity and their market share.One of these companies is Daraghmeh for Agricultural Products & Medical Herbs based in Tubas governorate. It was established in 2013 in Al- Fara – Tubas as a part of Al- Khirasan Farms for producing herbs, agricultural products and exporting them abroad. Nowadays it produces normal fresh herbs, and is planning to start producing baby herbs (Micro Herbs), as a new business line. Within this context and to support the company in moving with this new line to increase its productivity and market share, a new full business plan is needed with clear recommendations for improvements and potential strategies for effective implementation of the intended new business. .