A Comprehensive Business Plan Study for the Next 3-5 years.

Country: 

Palestine- West Bank -Ramallah.

Date:  

December, 2011 - February, 2012

Client:

Palestinian Government Media Center (PGMC)- Media for Palestine/

Radio Alif.

Project background:

The Government Plan “End Occupation – Establishing the State” stated that one of the basic public  rights is to be informed and question all matters of public life through a public service broadcaster .Accordingly, the plan initiated the creation of an independent board of trustees which has become to be known as Media for Palestine.

The  Media for Palestine (MFP) established in 2009), consequently it formed Radio Alif in August 2010, in  order to apply the principles set in the board’s charter as news website . MFP was keen to provide Radio Alif  with a professional state-of-the-art business plan, for the span of the next 3 to 5 years, for that puropose it has contracted GCT to implement this assignment in professional manner based on its extensive experince in strategic planning, financial planning and market studies.

The project objective:

The main objective of this study was to provide Alif with a professional state-of-the-art business plan  for  the span of the next 3 to 5 years, which aimed at marketing the website, launching the aired radio station, defining different levels of audience, analyzing revenues and expenditures in line with the news coverage “hits and audience interactions” and the station’s human resources. Which all falls under the objectives of promoting free speech, contributing to social activities of advancing the culture of a democratic responsible citizens, and of no less importance, empowering various public sectors to interact freely through an independent public platform, besides development of  Palestinian local news sector based on professional principal of journalism.