The “Project for Sustainable Tourism Development Through Public-Private Partnership in Palestine Phase 2 (PSTP)”has been implemented by the Ministry of Tourism and Antiquities (MOTA) and the Japanese International Cooperation Agency (JICA) from June 2013. The main goal of the project is to contribute to developing tourism in Palestine; hence, enhancing the quality of life from social and economic perspectives through community based tourism (CBT) by involving local communities as main partners and in the same time beneficiaries. Promoting tourism in Palestine to the international market is another pillar of the project.
Based on the successful experience and the lessons learned from Phase 1 of the project (2009-2012), the project will aim to achieve three main objectives: 1) Boosting tourism promotion in Palestine 2) Strengthening CBT activities in Jericho 3) Introducing CBT modeled in Jericho to other five areas.
By the end of the project duration, JICA was intended to conduct an End-Line survey to measure the key indicators of the project.
The ultimate objective of this assignment (End-line survey) was to update the tourism situation in the areas of project and collect its impacts/effect on tourism and the community as well.
Specifically, the survey was aimed mainly to collect and analyze the:
1. Statistical data and update information on overview of the tourism sector in Palestine and the six target areas of Jericho, Hebron, Bethlehem, Ramallah, Al -Bireh, Nablus, and Tulkarem;
2. Institutional development and human resource development by the Project;
3. Baseline data on the indicators of the overall goal of the Project.
The End line survey will serve also the assessing of the change of tourism situations from the beginning of PSTP (first phase) in 2009 to its end (second phase) in 2016 by comparing the figure with the baseline survey in 2012.